Photo sharing app, Instagram announced “Instagram award” first time in India. Indian cricket captain Virat Kohli is the man of the match in these awards. Virat is selected for the most engaged celebrity. User comments and likes most on his post. Deepika has most followers.
Marriage photo is most engaging
Virat Kohli got married to Actress Anushka Sharma on 11 December. Kohli was share marriage photo on Instagram; there were more than 4.5 million likes and more than 1.5 lakh comments. A few days later, Virat shared another photo with Anushka, which attracted about 33 lakh people. Cause of these posts, Virat became the most engaged celebrity of Instagram.
Deepika has Most Followers
In the case of Most Followers on Instagram, Actress Deepika Padukone has been the frontrunner in India. She has around 22.4 Million followers, Priyanka Chopra on second place with 22.4 Million followers.
There are more than 2 Crore followers on the Instagram of Actress Alia Bhatt and Shraddha Kapoor. Both of them were given the award to complete 2 Crore. Virat Kohli has 19.8 million followers.
Virat Kohli earns Rs 3.2 crore from a post
According to a report by Forbes, from a post on Instagram, Virat Kohli earns about Rs 3.2 crore. These earnings come from the user engagement and add on his posts. He is India’s most expensive player in terms of revenue from social media.
About 50 million users of Instagram in India
The Instagram has been declaring such awards in many other countries even before. These awards have been announced for the first time in India. This is due to Increasing User Base of Instagram. There are about 80 Crore users of Instagram in the world, of these, about 5 million users are from India.